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Times are tough, but Pet Holdings, the company behind ICanHasCheezburger, isn't complaining - from September to October the company saw its traffic grow by 23%, reaching 128.3 million total page views and 6.3 million unique visitors across its network of blogs. The profitable network includes nine properties, each of which posts humorous content focused on a different internet meme. The most popular by far is ICanHasCheezburger, which frequently features pictures of cats alongside user-added captions. The site is now the 14th ranked blog on Technorati (falling just behind Gawker). Other notables in the network include failblog and IHasAHotDog.In August, the network reported a 43.5% leap in revenue month-over-month, coinciding with the launch of new blogs EngrishFunny (a site making fun of phrases poorly translated into English) and roflrazzi, which features celebrity images with captions added. Since then revenue growth has steadied out, with an increase of 11.5% in September and 9.4% in October. |
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